Guru of Search
Welcome to the Guru of Search
What is search?
search - verb. to explore or examine in order to discover.
Why search? A recent study by Doug Hay & Sally Falkow, social media experts, show us why:
- Over 80% of all web traffic comes from search engines.
- 85% of Internet users research products and services online before they buy.
- 80% of ecommerce goes to the first three search results.
Guru of Search shows you how to get your business to the top of the search results - not only for your business name, but for all your products and services... read more »
Will your website be penalized for duplicate content?
Will search engines penalize you for duplicate content?
First of all, for those that are just getting their feet wet, what is duplicate content? Duplicate content is just that - text that is the same, word for word, on different pages; mostly found on different websites as well (it wouldn't make much sense to duplicate your own pages). We differentiate between external (content on external websites) and internal (content within the same website) duplicate content... read more »
Multilingual Site SEO
How to apply SEO to websites with more than one language?
All of the search engine optimization (SEO) techniques we discuss here at Guru of Search apply to websites, regardless of language. However, when it comes to search marketing, language and culture play a large role. Read on to find out how you can optimize your search marketing campaigns to take advantage of differences in language and culture... read more »
SEO Site Structure
Structuring Your Site For SEO
Following is a list of essential tips on how to structure your site and its pages and directories optimally for search engine optimization purposes... read more »
Should I include my website name in my page title?
Should my page title include my website name?
This is a question we've gotten a lot from clients. Will the website name distract from the keywords in your page name? Will the website title deter visitors from your page or attract them? Read on to find out... read more »
Search Friendly Domain and File Redirects
How to redirect files and domains
Why would you want to redirect domains and/ or their files? This is very important when you're changing your domain name or moving a page to another site. By using the appropriate redirects, you can inform the search engines of your move, and thereby retain the Pagerank (ranking points) those pages have earned. We show you how to do various redirects in different languages, along with their implications for search... read more »
What is the difference between parking, redirect, and addon domains?
Should I park, redirect, or use add-on domains?
This question is important as the handling of your domain can significantly influence how it is seen by search engines. Carefully read over our description of the advantage and disadvantages of each approach... read more »
Domain Name With or Without Hyphens?
Hyphens or no Hyphens in My Domain Name?
Hyphens or no hyphens in your domain name? Technically hyphens are recognized as a separator (or space), so they should be used in instances where search engines may not correctly discriminate your keywords. But do they carry an additional advantage over non-hyphenated domain names when it comes to search? ... read more »
When to build a new website?
Same website, new website, or sub-domain?
One of the questions important to anyone that is creating a website, including those that already own and run a well established website, is: Is it better to create a new website for new content or is there an advantage to publishing the new content within an existing website? ... read more »
How accurate are search results?
Are the best companies in the top search results pages?
A study conducted by Jupiter Research and sponsored by iProspect reveals that over a third of searchers believe they are finding the top companies in their industry on the first page of search results. But if you think about how closely search results correlate to choosing the right keyphrases and optimizing on these, you'll know that just about any company, with the right amount of time and effort, can get themselves a decent ranking for a given keyphrase... read more »
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