Apr 29 2008

Research

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the meat behind search is the research

Any successful search campaign is going to involve lots of research.  You need to find out what keywords are specific to your industry, which ones are searched for most often, how valuable are they, and how competitive are they.  You then need to evaluate your competition so you can build a targeted search campaign that will help you increase your search ranking for your products and services. Browse the categories below to find articles that will help you learn how to successfully engage in search research:

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