Guru of Search -

Adsense ads with transparent background?

guru — Mon, 17 Nov 2008 14:41:24 +0000

Is it possible to make the background of an Adsense ad transparent? Yes, it's possible, but we don't recommend it as it may prove to be a violation of your Google Adsense user agreement (or TOS = Terms of Service). Instead, we'll point out several benefits to using solid colors as your Adsense background...

How important is DMOZ for SEO today?

guru — Tue, 28 Oct 2008 22:39:21 +0000

Is the DMOZ "Open Directory" still important for search? Is the famous "Open Directory," whose links are known to be harvested by major search engines such as Google, still as important in the world of search as it once was? Or are less people using directories, and more people searching for content directly? We take a look at the evolution of DMOZ and where it stands today...

Is blogging dead?

guru — Tue, 21 Oct 2008 21:29:43 +0000

Is blogging "5 minutes ago"? The boom of social networking sites such as Facebook, Twitter, Flickr and more has some pundits saying that these are the new platforms of choice for user generated content and that the days of blogging are dead. We're here to tell you that this makes no sense, and here's why. Social networking content is not structured to be indexed effectively by search engines. Blogging and social networking platforms can co-exist, and you can use your social networks to bring more traffic to your blogs...

Will your website be penalized for duplicate content?

guru — Wed, 03 Sep 2008 17:16:08 +0000

Will search engines penalize you for duplicate content? First of all, for those that are just getting their feet wet, what is duplicate content? Duplicate content is just that - text that is the same, word for word, on different pages; mostly found on different websites as well (it wouldn't make much sense to duplicate your own pages). We differentiate between external (content on external websites) and internal (content within the same website) duplicate content...

Multilingual Site SEO

guru — Tue, 19 Aug 2008 21:08:13 +0000

How to apply SEO to websites with more than one language? All of the search engine optimization (SEO) techniques we discuss here at Guru of Search apply to websites, regardless of language. However, when it comes to search marketing, language and culture play a large role. Read on to find out how you can optimize your search marketing campaigns to take advantage of differences in language and culture...

SEO Site Structure

guru — Tue, 19 Aug 2008 20:46:36 +0000

Structuring Your Site For SEO Following is a list of essential tips on how to structure your site and its pages and directories optimally for search engine optimization purposes...

Should I include my website name in my page title?

guru — Mon, 21 Jul 2008 19:00:26 +0000

Should my page title include my website name? This is a question we've gotten a lot from clients. Will the website name distract from the keywords in your page name? Will the website title deter visitors from your page or attract them? Read on to find out...

Search Friendly Domain and File Redirects

guru — Tue, 10 Jun 2008 15:00:18 +0000

How to redirect files and domains Why would you want to redirect domains and/ or their files? This is very important when you're changing your domain name or moving a page to another site. By using the appropriate redirects, you can inform the search engines of your move, and thereby retain the Pagerank (ranking points) those pages have earned. We show you how to do various redirects in different languages, along with their implications for search...

What is the difference between parking, redirect, and addon domains?

guru — Sat, 07 Jun 2008 12:48:09 +0000

Should I park, redirect, or use add-on domains? This question is important as the handling of your domain can significantly influence how it is seen by search engines. Carefully read over our description of the advantage and disadvantages of each approach...

Domain Name With or Without Hyphens?

guru — Wed, 04 Jun 2008 03:24:23 +0000

Hyphens or no Hyphens in My Domain Name? Hyphens or no hyphens in your domain name? Technically hyphens are recognized as a separator (or space), so they should be used in instances where search engines may not correctly discriminate your keywords. But do they carry an additional advantage over non-hyphenated domain names when it comes to search? ...