SEM

Oct 28 2008

How important is DMOZ for SEO today?

Is the DMOZ "Open Directory" still important for search?

Is the famous "Open Directory," whose links are known to be harvested by major search engines such as Google, still as important in the world of search as it once was? Or are less people using directories, and more people searching for content directly? We take a look at the evolution of DMOZ and where it stands today...  read more »

May 08 2008

Building One Way Links

What is a one-way link?

A one-way link is a link from an external site to your site, with no return link from your site.  Why do search engines place more weight on one-way links than they do on two-way links?  In part to combat link trading, or link swapping, which involves exchanging links simply for the purpose of increasing your search engine ranking.  A one-way link is usually legitimate, but if a site links back to you, there's no guarantee you weren't involved in making that link happen...  read more »

May 03 2008

Effective Link Building

Building inbound links

An important element of search marketing involves building as many relevant inbound links to your pages as possible.  What does this mean?  Having a keyphrase page, for example "search engine optimization tips," that is correctly structured and coded and has plenty of relevant content, is by itself not enough to break into the top search engine rankings unless the phrase has virtually no competition...  read more »

Apr 28 2008

Why Search?

What is Search Engine Marketing (SEM)?

Search Engine Marketing (SEM) encompasses all strategies that involve promoting a Web site in the search engine rankings.  The higher your website is in the rankings, the more visitors you will receive, and the more sales you'll make.  SEM includes search engine optimization (SEO), which involves optimizing the code and layout of your website to cater to search engines.  In other words, if search engines understand your website, they will be more likely to index its pages.  Your pages must be "indexed" by search engines before they can appear in search engine results pages (SERPs)...  read more »