Link Building
Building One Way Links
What is a one-way link?
A one-way link is a link from an external site to your site, with no return link from your site. Why do search engines place more weight on one-way links than they do on two-way links? In part to combat link trading, or link swapping, which involves exchanging links simply for the purpose of increasing your search engine ranking. A one-way link is usually legitimate, but if a site links back to you, there's no guarantee you weren't involved in making that link happen... read more »
Effective Link Building
Building inbound links
An important element of search marketing involves building as many relevant inbound links to your pages as possible. What does this mean? Having a keyphrase page, for example "search engine optimization tips," that is correctly structured and coded and has plenty of relevant content, is by itself not enough to break into the top search engine rankings unless the phrase has virtually no competition... read more »
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